- Workers (employees and self-employed) and employers in the commerce and e-commerce sector including entrepreneurs and start-ups working in the e-commerce field.

- Organisations/key stakeholders involved in the commerce sector: social partners (trade-unions and employers organisations), sectorial associations, VET providers and other public and private authorities with a regulatory function for education and vocational training systems, policy makers, bodies providing professional guidance in the sector.

- National regulatory bodies for qualifications.