ALLECOM Newsletter nº1 (EN) April 2016

Commerce is one of the most dynamic sectors in the European Union and is undergoing a major transformation, driven primarily by the rapid expansion of new technologies and the digital economy. E-commerce is increasing every day, offering new opportunities for business and has dramatically changed consumer’s behaviour and expectations. For traders, e-commerce offers new ways to interact with costumers and to serve them through different channels and platforms.

In fact, the ALL-ECOM project vision is that the current commerce is, above all, a connected commerce; a commerce where the dynamic relationship between the presence on the Internet, the physical space, the participation in social networks and the use of mobile communications exists in a combined way, making the shopping experience a multifaceted process where technological interaction is increasingly present but not in opposition or as an unique alternative to shop "offline".

"The European Commission support for the production of this publication does not constitute endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein"